Jeremy Petty joins IGG as new Director for like minds

IGG has appointed Jeremy Petty as Director for like minds, its creative communications brand.

Like minds is a renowned creative communications agency which specialises in employee engagement, specifically in relation to pensions and benefits, financial wellbeing and reward.

Jeremy joining marks a new era for like minds, allowing current Managing Director Jude Groves, who has led the agency for over 10 years, to take a well-earned step back from the business. Since its acquisition by IGG in May 2023, the agency has increased revenue by nearly 30% and continues to grow strongly.

Jeremy is a seasoned agency leader with over 25 years’ varied experience in the communications & engagement space. He joins from employee engagement and communications consultancy scarlettabbott, where he held the role of CEO, following roles as Managing Director and Head of Client Services for the firm, over his 12-year tenure. Prior to that, Jeremy was Managing Director for employee engagement consultancy Yellow!.

Jeremy will be based out of the London office.

Jeremy Petty, Director at like minds comments:

“I’m truly excited to be taking the reins at like minds to support our clients in reaching even more employees and pension scheme members with critical information about their financial health. Creating clarity in financial information has never been more important to employees and, for our clients, this represents an opportunity to deepen their colleagues’ emotional connection to their business, which will, in turn, drive better business performance. It’s a win win that we are excited to help more clients benefit from.

“I was drawn to the human-centric approach of the like minds team, which reflects my background in employee engagement. As the business continues to grow, my focus will be on keeping like minds at the forefront of communications innovation, maintaining a culture where our team can thrive, and continuing to provide exceptional client service.”

Grant Suckling, Chief Commercial Officer at IGG comments:

“One thing that really stands out about like minds is its ethos – bringing creativity and innovation to create accessible pension scheme communications that cut through with both employees and scheme members. Since bringing like minds into the wider IGG portfolio two years ago, we’ve seen a strong appetite for this specialised work from clients old and new, and the agency continues to build momentum. I’d like to thank Jude for the huge contribution she has made to steering like minds over the last decade and I’m delighted to welcome another strong leader in Jeremy to support the agency as it moves into its next phase.”